Claude 101: a 5-minute orientation for non-technical founders
Most leaders are still using Claude like a search engine that writes paragraphs. The version that actually moves your week looks nothing like that. Five starting moves, the 30-day arc, and what to skip in week one.
Claude Skills: the feature most users haven't switched on
Skills are how Claude becomes domain-specific without you writing a single instruction. The three every founder should turn on first, when to make your own, and the 5-minute setup.
Claude for design: charts, slides and visuals without opening a design tool
You don't need Figma or Canva for 80% of the slides, charts and one-pagers founders ship every week. The four design jobs Claude is genuinely good at, and the four to send back to a designer.
Claude in Excel: the spreadsheet workflow that finally makes sense
Most founders open Excel and feel that drop in their stomach. Claude in Excel is the closest thing to a spreadsheet co-pilot that actually keeps you in flow. Five high-leverage uses and where it still fails.
Set up Claude Cowork in 30 minutes: the founder's checklist
If you only have 30 minutes today, this is the order to do it in. Three steps to go from confusing to indispensable, the first task to run, and the two things to skip on day one.
Cowork + Projects: the combo that replaces your weekly review
Cowork and Projects do different jobs. Together, they replace half the rituals founders bolt onto themselves to feel productive. The three Projects every founder should have running, and the weekly cadence that replaces a Sunday review.
How power users actually use Claude (13 surfaces, one cheat sheet)
Most users live in chat. Power users move across 13 different surfaces, each suited to a specific job. The full table mapping every Claude surface, what it's for, when to reach for it, plus the four habits that compound.
Master Claude in 40 tips: the cheat sheet
Stop watching 45-minute Claude tutorials. Everything that matters fits on one page. Ten areas, 40 tips, condensed from a hundred. Cowork setup, prompting, connectors, plugins, projects, artifacts, mastery.
12 ways to stop hitting Claude's limit
If you're hitting your Claude limit before lunch, the problem isn't your usage. It's your habits. Twelve small changes that get you a full day's work back, without spending a penny more.
Claude Code: 10 patterns that turn it from a chatbot into a system
Most people are still using AI like a chatbot. The real leverage starts when you use it like a system. The 10 Claude Code patterns most people miss, with the pro tips that actually unlock them.
How to automate LinkedIn outreach DMs with Claude (without sounding like a bot)
Most LinkedIn outreach reads like spam because it is. Templates with merge fields. Connection requests with a pitch hiding inside. How to use Claude in Chrome or Claude Code to research, draft and send personalised DMs in your voice, the kind people actually reply to.
The Claude connector stack: 20 worth setting up
Without connectors, Claude is a smart chat. With them, it's the operating layer across your real stack. The 20 connectors I recommend founders set up first, by category, with the use case that earns each one its place.
10 Claude Cowork prompts that actually work
Ten copy-paste prompts founders are running every week to clean their inbox, audit subscriptions, prep calls, write investor updates and stop drowning in admin. Real prompts, in production, on real machines.
Claude Chat, Cowork, Code: which one to use, and how to set up Cowork
Three Claude products. One model. Three completely different jobs. Most people pick the wrong one and conclude AI isn't there yet. The full comparison and the 30-minute setup for Cowork.
Build your Chief of Staff in Claude Cowork: a 9-step playbook
A real Chief of Staff costs £90k to £200k and takes six months to onboard. Mine cost £20 a month and was ready by Friday. The full build, or upskill the Chief of Staff you already have so they spend their time on what only humans can do.
How to be found on AI: the new SEO world
A buyer typed your category into ChatGPT this morning. They got three names. If yours was not one, you did not get to compete, and you have no record it happened. What founders need to know about being found in AI search.